Client: Toy Joy Tales

Industry: Children’s Events & Entertainment

Project Type: Event Promotion, Registration and Brand Awareness

Audience Type: School going Children with their Parents

Duration: 1 Month

Services:

  • Designing
  • Print Ads
  • Digital Ads
  • Social Media Creatives
  • Creative Reels
  • Pass Design
  • Engaging Content

Overview

Toy Joy Tales, organized Ahmedabad’s first kids’ charity mela, ‘Dil Wali Diwali’, held on October 27th 2024. The event aimed at instilling values of charity among young children. The event invited kids and their families to donate pre-loved items like toys, clothes, stationery, and more. Proceeds from ticket sales also went to charity. The event included live stage shows, play zones, shopping and food arena and other activities as well. Event focused on creating an engaging space for children and families while supporting a cause. Approximately 20+ schools and 10+ NGOs participated, reaching nearly 3,000+ attendees, and making a lasting impact on underprivileged kids.

Objective

  • Event Awareness: Reflect launched an all-inclusive digital media campaign to build initial awareness, targeting potential attendees, sponsors, stall booking collaborators.

Our Approach

  • Define

Understanding Toy Joy Tales’ vision, event goals, & target audience.

  • Ideate

Brainstormed designs that resonated with children & adults, conveying warmth & excitement.

  • Design

Developed the event’s identity, advertisement, ambient media & stationery including moodboards for print & digital ads.

  • Execute

Launched the branding elements across various platforms, ensuring cohesive visuals in all mediums.

  • Brand Engagement: Reflect designed and distributed promotional content such as reels and posters on social media and creatives for school invites to increase involvement from both students and parents.
  • Promotions: For broader visibility, Reflect amplified the event’s presence through ambient media, cinema ads, print, and online platforms. Video content featuring Toy Joy Tales’ founder, Kanica Agrawal, added a personal touch, enhancing reach, and engagement further.
  • Registration: Main target was to maximize ticket selling and increase the footfall.Reflect executed targeted print, social media boosting and digital ads to redirect them to All Events to streamline ticketing.

Our Solution

Ambient Media Designs

Digital Campaign Metrics

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Metrics

  • NGO Outreach: Partnered with 10+ NGOs, reaching over 400+ children, spreading joy and laughter.
  • School Engagement: Engaged with 20+ schools, achieving approximately 30,000+ impressions, creating a lasting impact within educational communities.
  • Endless Smiles Created: The event resonated deeply, bringing countless smiles to children and families, fulfilling Toyjoy Tales’ vision of  Fun for one, joy for another.

Event Photos

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