ABOUT THE BRAND
Gallops Group is one of the leading companies in the Indian automotive retail world. One of the dealerships the chain offers is that of Hyundai.
Gallops Hyundai has multiple retail outlets in Gujarat and Mumbai. With a solid customer base of over 7000 customers, Gallops Hyundai has 4 showrooms and 3 service stations in Ahmedabad.
SCOPE
- Website
- Google Ads
- Creatives
- Social Media Ads
THE PROBLEM
With the constant change in the automotive industry, the challenge no longer remains the variety and range of products available. It is rather the service and customer help that the brand can offer along with the product. With Hyundai, Gallops already had the trust and confidence of the people. The real challenge was to convince them to buy the desired cars from their outlets to reassure them about the quality and services Gallops as a dealership chain can offer.
Reflect Branding and Gallops Hyundai joined hands in July 2022 with an objective to increase customer base in Ahmedabad, increase brand awareness and position Gallops as one of the leading Hyundai dealers in Ahmedabad.
- Objective
- Increased footfall
- Awareness of new workshop
- Lead generation for workshop
- Lead generation for showrooms
- Customer engagement
Team Reflect worked on developing a customer friendly website, content and social media marketing plan for the brand. The creatives, SEO based content and Google Ads were run by the agency targeting the existing and potential customers.
The select audience, language, visual presentation and consistent messaging about the services provided at Gallops resulted in building a desirable new customer base for the company.
Top events hosted by Gallops, resale services, offers on new cars and festive sales are some of the events highlighted with a solid and relatable messaging. Our main agenda was to increase sales and build brand awareness in this largest city of Gujarat.
As a result of 12-month efforts, Gallops Hyundai has successfully witnessed a spike in their customer base and built the trust in the local community to visit their outlets without any hesitation.
TESTIMONIAL
Approachable, Dynamic & Talented Team.
Good with understanding clients business need. Absolutely solution oriented focused approach. Wish Meet and entire Team of Reflect Branding Best Wishes !!
Manan Dave
Marketing Head of Gallops Hyundai
Note : The case study is written based on covering Brand, Problem, Solution, and Outcome.