The launch of ABZO was more than just an event—it was a celebration of innovation, sustainability, and vision. This milestone was made possible through the collective effort of creative minds, strategic partners, and a shared commitment to excellence.
Brand Story: Breathing Life into ABZO Motors
At the heart of the launch was ABZO’s inspiring brand story.
- Script: A carefully crafted narrative highlighted ABZO’s mission to revolutionize eco-friendly mobility.
- Shoot: The vision came alive through stunning visuals showcasing ABZO’s journey and innovative spirit.
- Outcome: A powerful video that struck an emotional chord, establishing ABZO as a trailblazer in sustainable transportation.
Creative Partner: Olleeve Films
Launch Visuals: Setting the Stage for Awe
Every detail of the launch visuals was designed to captivate and inspire.
- LED Script: Dynamic storytelling projected ABZO’s values and product features in a compelling format.
- Visuals & Voiceover: Stunning animations paired with a resonant voiceover kept the audience engaged throughout.
- Music & Live Footage: A vibrant soundtrack and real-time event coverage created a truly memorable experience.
Creative Partner: Olleeve Films
Influencer Collaboration: Sparking Conversations
The influencers brought a personal and relatable touch to ABZO’s story. Invited more than 70 Influencers of Ahmedabad to witness the Launch of the Brand at YMCA Banquet.
- Invites (influencers/riders): Bespoke invites sparked curiosity and excitement among their followers.
- Attendees: Their active participation, from live updates to personal interactions, amplified the event’s reach.
- Views & Reach: Their coverage garnered impressive views, creating buzz and igniting conversations about ABZO’s mission.
Influencers Marketing in collaboration with Payal Shah Patel & Shikha Dalal Sharma
Launch PR: Strengthening the Message
A strategic PR approach ensured ABZO’s message reached far and wide.
- Digital Campaigns: Engaging social media content and online articles captured the attention of diverse audiences.
- Traditional Media: Features in leading newspapers and magazines reinforced ABZO’s credibility and vision.
- Media Coverage & Press Conference: A well-executed press conference brought together top media outlets, resulting in widespread coverage.
PR Partners: Chetan Chauhan (Promotions Redefined), Nikhil Aboti, & Baiju Govindan (Kinesis Communications)
The Impact
The ABZO brand launch was not just an introduction; it was a statement of purpose and potential. The synergy between creative storytelling, innovative visuals, influencer engagement, and strong PR created a launch that resonated with audiences and set ABZO on a path to success.
This event was more than a launch—it was a showcase of what’s possible when creativity, collaboration, and vision come together to redefine the future.
